There is a growing movement under consumers to choose products, stores and manufacturers that are eco-friendly and ethically produced which have clear values in place that are applied to the way they run their businesses and treat their employees. An important aspect in this movement is that consumers want to know that the people making the products are treated fairly and that their rights and well-being is looked after.
There are various ways to convey this message to consumers. One way Stellar Winery has chosen to ensure transparency and to convey their beliefs and principals, is by certifying their company and products through Fair for Life, an independent third-party certification body. Through this certification, Stellar Winery wants to promote an approach of fair trade in the wine industry, that allows all workers who were at a socio-economic disadvantage to access a wider range of social and economic benefits. These principles are part of a broader context of sustainable development within a region that safeguards and supports the local social fabric, particularly in their rural settings.
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