A regional liquor wholesaler based in Osaka, Japan, with a strong emphasis on South African wines. They are a full-service alcohol distributor, carrying everything from Japanese sake and shōchū to imported wines.

Since around 2001, Masuda has specialized in importing South African wines. As of 2015, they were handling roughly 150 different wine labels, using temperature-controlled (“reefer”) containers to ensure quality upon arrival.

Masuda works directly with wineries, providing tailored offerings—from environmentally sustainable to socially responsible and fair-trade labels. They position themselves as a partner that proposes new values to their clients.